Bartek Chojnacki

AWS Entity Resolution just dropped real-time matching for complex rulesets—no more waiting minutes for sophisticated matching logic. You can now match records in milliseconds using advanced operators like Exact and ExactManyToMany with AND/OR logic through the GenerateMatchId API. Perfect for fraud detection, account lookups, and personalization without rebuilding your infrastructure. Just flip enableRealTimeMatching to true and you're good to go.

AWS Lambda durable functions now let you encrypt execution data with your own AWS KMS keys instead of relying on AWS-owned ones. Perfect for regulated industries like finance and healthcare where data governance demands customer-controlled encryption. You'll get full control over key rotation and access to execution history, while keeping this separate from function-level encryption. No extra Lambda charges—just standard KMS pricing applies.

Amazon SageMaker AI inference now supports G7 instances powered by NVIDIA RTX PRO 4500 Blackwell GPUs, delivering up to 4.6x faster performance than previous G6 models. These beasts pack 32 GB of GPU memory per GPU, 7x better networking, and massive NVMe storage—perfect for running those chunky 7B–30B parameter models without breaking a sweat. No more painful over-provisioning or model quantizing just to fit in memory. Deploy via SageMaker console, API, or SDK and start serving generative AI models like a pro.