Amazon MSK Express brokers can now continuously deliver Apache Kafka topics as Apache Iceberg tables on Amazon S3 Tables, cutting ingestion costs by up to 60% and query costs by 30%. The feature handles inline compaction and concurrent writes automatically, supporting throughput up to 10 GB/s without extra broker costs. You can enable it in the MSK console with just a few clicks and query results using Spark, Trino, or Flink.
AWS Elemental MediaTailor now lets you tweak ad timeouts and parallel requests without bugging support—game changer for optimizing ad delivery. Configure personalization budgets, enable concurrent ADS requests, and fine-tune prefetch settings via console, CLI, or SDKs. Perfect for squeezing better fill rates on live events or faster startup times on VOD.
AWS just leveled up Kinesis Data Streams with the ability to scale down ingest capacity using warm throughput. Now you can dial back your stream's write throughput when traffic drops, keeping costs lean while maintaining peak-hour performance. It's like having a thermostat for your data pipeline—set it and forget it. Available free across all AWS regions for On-demand Advantage users.