AWS Entity Resolution Gets Real-Time Superpowers with Advanced Matching
AWS Entity Resolution just dropped real-time matching for complex rulesets—no more waiting minutes for sophisticated matching logic. You can now match records in milliseconds using advanced operators like Exact and ExactManyToMany with AND/OR logic through the GenerateMatchId API. Perfect for fraud detection, account lookups, and personalization without rebuilding your infrastructure. Just flip enableRealTimeMatching to true and you're good to go.