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tag: email marketing

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Friday, August 14, 2026

Amazon SES Now Handles Mobile Deep Linking Without Breaking Click Tracking

Amazon Simple Email Service (SES) just dropped support for the ses:custom-path HTML attribute, letting you preserve mobile deep links through tracking URLs while keeping engagement metrics intact. This works across all AWS Regions where SES is available—just set up a custom redirect domain with Apple App Site Association or Digital Asset Links verification, then add the attribute to your email links.

source: [aws/whats-new]