AWS Elemental MediaTailor Brings Low-Latency Ad Insertion to Live Streams

AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion using HLS Interstitials, letting you inject ads into live streams without sacrificing the reduced latency your viewers expect. The trick? Ads reference a separate playlist instead of getting stitched into each viewer's manifest, keeping everything cacheable at the CDN edge and proven at scale on multi-million-view sporting events.