bartek@aws: ~/news
$ whoami
$ AWS Architect · DevOps · Cloud
Wednesday, September 9, 2026

Amazon Connect Customer Profiles Now Streams Segment Events in Real-Time

Amazon Connect Customer Profiles can now automatically detect and notify you when customers enter or exit segments—no more manual exports and custom scripts needed. You get real-time events for standard segments and scheduled snapshots for enhanced ones, letting you trigger campaigns and personalization workflows within seconds instead of hours. Available across all AWS Regions where the service runs.

source: [aws/whats-new]